Jennifer Liston: copywriter

The other day my lovely friend Michelle T and I were talking about new business ideas and catalysts of change. She asked me about my turning point; what had caused me to change how I operate, resulting in what is now a growing copywriting, communications and marketing business?

I remember the moment well.

The statement that stopped me in my tracks was not a particularly sophisticated one unlike, for example:

'Success is the sum of small efforts, repeated day in and day out' (Robert Collier)

'People rarely succeed unless they have fun in what they are doing' (Dale Carnegie)

or even the funky

'Maintain an attitude of gratitude' (Wallace Wattles, Science of Getting Rich).

It was simply this:

'If you keep doing the same thing, you'll keep getting the same results.'

Yes I know: although it's true, it doesn't sound particularly cool or clever.

This statement, however, was the one that opened my eyes and rattled my cage of lethargy.

I realised that continuing to sit at my desk – reading, absorbing, thinking, but not taking action or changing my behaviour – might increase my level of knowledge, but wasn't going to introduce me to new clients or create a profitable business.

Sometimes it's the short, sharp messages that have the most profound impact.

You just have to be ready to hear them.

What's your revelationary statement? Please share in the comments box!


Remember to mind your language – and listen out for those revelationary statements!