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    <title>Wordsworx - Barack Obama</title>
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    <description>We make words work harder, and sell more, for you.</description>
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    <pubDate>Wed, 21 Oct 2009 08:28:08 GMT</pubDate>

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    <title>Obama's inauguration speech: a study in musicianship, speech craft and delivery</title>
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            <category>Barack Obama</category>
            <category>Compelling words</category>
            <category>Copywriting that sells</category>
            <category>Effective headlines</category>
            <category>Marketing &amp; communications</category>
            <category>Powerful language</category>
    
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    <author>nospam@example.com (Jennifer Liston)</author>
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    I attended a &lt;a href=&quot;http://www.raconteurs.org.au/&quot; title=&quot;Raconteurs Toastmasters Club&quot; target=_blank&gt;Toastmasters &lt;/a&gt;meeting this evening where we watched a recording of Barack Obama giving his inauguration speech. &lt;br /&gt;
&lt;br /&gt;
This cleverly crafted speech was beautifully structured, emotionally charged and riddled with rhetoric. &lt;br /&gt;
&lt;br /&gt;
No matter how inspirational a speech is, however, it will soar or sink on its delivery. &lt;br /&gt;
&lt;br /&gt;
And how Obama delivered. His thoughtful pauses, body language and considered gravitas rendered his words powerful and sincere. &lt;br /&gt;
&lt;br /&gt;
I was particularly intrigued and fascinated by the musicianship of the speech. (That&#039;s only because I&#039;m a musician with a language hang-up, or a wordsmith with a musical hang-up, depending on the situation.)&lt;br /&gt;
&lt;br /&gt;
The dynamics of a piece of music are created with strategic silences, which highlight the beauty of the individual notes being played or sung.&lt;br /&gt;
&lt;br /&gt;
In the same way, orchestrating the right combination of silence and sound add light, shade and glorious colour to a speech.&lt;br /&gt;
&lt;br /&gt;
Obama&#039;s wonderfully rhythmic cadences, intonation and silences combined beautifully with simple, powerful words to bring us an inauguration speech to remember.&lt;br /&gt;
&lt;br /&gt;
No matter what your particular political persuasion is, one thing is certain: Obama is a master orator and a dignified performer. &lt;br /&gt;
&lt;br /&gt;
What a welcome change from the previous incumbent.&lt;br /&gt;
&lt;br /&gt;
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Remember: mind your language - and your silences.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
 
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    <pubDate>Thu, 12 Mar 2009 01:17:00 +0000</pubDate>
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