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    <title type="html">Wordsworx</title>
    <subtitle type="html">We make words work harder, and sell more, for you.</subtitle>
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    <updated>2010-04-27T09:00:25Z</updated>
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    <entry>
        <link href="http://www.wordsworx.com/archives/37-Words-versus-action-dont-tell-me,-show-me..html" rel="alternate" title="Words versus action: don’t tell me, show me." />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2010-04-27T09:00:25Z</published>
        <updated>2010-04-27T09:00:25Z</updated>
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        <id>http://www.wordsworx.com/archives/37-guid.html</id>
        <title type="html">Words versus action: don’t tell me, show me.</title>
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                A wonderful quote from Florence Nightingale got me thinking recently about the role of language and relationships: <br />
<br />
<blockquote>"I think one's feelings waste themselves in words; they ought all to be distilled into actions which bring results."</blockquote><br />
<br />
Which boils down to this: we can utter beautiful words until we're blue in the face (don't you love a nice cliché?), but if our talk is not supported by actions which demonstrate the truth of what we say, it's just wasted energy.<br />
<br />
Take for example the phrase 'I love you': three simple words that declare a profound emotion. If these words are not supported by loving actions, however, they are negated and rendered 'all hollow, servile, insincere' (thanks Emily Brontë). <br />
<br />
Has our carelessness with language in this way become more prevalent? Perhaps.<br />
<br />
Language is being devalued by every man and his blog. <br />
<br />
The internet offers us all the ability to sermonise from our virtual soapboxes. It's easy to develop the habit of prolific wordiness. <br />
<br />
We bandy around words, our main currency of communication, like lottery winners because now more than ever, we have plenty of ways to 'spend up big' for all to see. In doing so, we risk losing sight of our language's nuances and subtleties. Quantity comes at quality's expense.<br />
<br />
If we had fewer opportunities to share our words, would we spend more time crafting our statements to reflect our thoughts and feelings more accurately? <br />
<br />
And would this habit of care extend to our conversations? <br />
<br />
Our words currency loses value every day. In our relationships, we may say words that we don't quite mean, and we may not say what we really mean.<br />
<br />
Ms Nightingale's statement reminds us to demonstrate the truth of our declarations. Let actions be the proof; hold back on the verbosity. <br />
<br />
What do you think? <br />
<br />
<br />
Remember to mind your language (and be vigilant for verbiage).<br />
 
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    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/36-Ill-be-back....html" rel="alternate" title="I'll be back..." />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2010-03-26T05:52:40Z</published>
        <updated>2010-03-26T05:52:40Z</updated>
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        <title type="html">I'll be back...</title>
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                ...shortly.<br />
<br />
I'm sorry for how loud the silence has been around here: I've been busy with words. <br />
<br />
My own, and other people's.<br />
<br />
In my next post I'll be taking a critical look at words versus actions.<br />
<br />
So keep checking back. <br />
<br />
Or better still, subscribe to the RSS feed.<br />
<br />
In the meantime, mind your language! 
            </div>
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    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/35-Be-careful-what-you-wish-for-No.-Be-careful-HOW-you-wish....html" rel="alternate" title="Be careful what you wish for? No. Be careful HOW you wish..." />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-12-30T04:36:45Z</published>
        <updated>2009-12-31T02:33:48Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=35</wfw:comment>
    
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
    
        <id>http://www.wordsworx.com/archives/35-guid.html</id>
        <title type="html">Be careful what you wish for? No. Be careful HOW you wish...</title>
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                New year, new decade, new intentions ... it's that time again when many of us decide to make resolutions and changes, shift our behaviours and create new goals. <br />
<br />
We use language to express those resolutions to confirm them as much to ourselves as to our family and friends. <br />
<br />
As we know, language is a powerful tool. The world that we have created for ourselves is a reflection of the thoughts we've held and the words we've used to express those thoughts and intentions.<br />
<br />
In this context, one word that needs to be handled with great care is the word 'want'. <br />
<br />
We often use it to express our desires and needs. Indeed, the Oxford English reference dictionary defines 'want' as 'desire; wish for possession of; need'. <br />
<br />
But the same dictionary also defines 'want' as 'to be without or fall short by', 'a lack, absence or deficiency' and 'poverty; need'. <br />
<br />
Thus we could argue that when we say 'I want' something, we are stating that we do not have it as well as expressing the desire for it. <br />
<br />
We are confirming our state of lack and therefore reinforcing that state of being, which pushes away that which we say we 'want'. <br />
<br />
So, when you are stating your new year resolutions, take great care which words you choose to use. <br />
<br />
Happy new year: may you realise all your dreams and aspirations in 2010.<br />
<br />
<br />
And remember: mind your language. <br />
 
            </div>
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    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/34-Facebook-and-Twitter-social-entanglement-mirrors-strange-quantum-interconnectivity.html" rel="alternate" title="Facebook and Twitter: social entanglement mirrors strange quantum interconnectivity" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-09-17T00:14:22Z</published>
        <updated>2009-10-21T08:36:04Z</updated>
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        <id>http://www.wordsworx.com/archives/34-guid.html</id>
        <title type="html">Facebook and Twitter: social entanglement mirrors strange quantum interconnectivity</title>
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                Please humour me while I connect some apparently disconnected ideas here – and let me know what you think.<br />
<br />
Popular films such as <em>What The Bleep Do We Know – Down The Rabbit Hole </em>and <em>The Secret </em>discuss the premise that we are all interconnected. Crossover physicists like Fred Alan Wolf and John Hagelin explore this interconnectedness of all things, explaining human consciousness and spirituality in terms of behaviour of matter and energy at the quantum level. <br />
<br />
In her book <em>The Field</em>, journalist-turned-author Lynne McTaggart interviewed many respected scientists and physicists about experiments that seemed to point to the existence of the 'Zero Point Field', an energy field that connects every single thing in the universe. <br />
<br />
Whether you regard this theory as absolute truth or quantum nonsense, one thing is certain: people want to believe that we each exist not in splendid isolation but as one in this cosmic soup. <br />
<br />
We seem to have a need to connect with each other. <br />
<br />
Even in the more traditional scientific camp, research physicists continue to pursue and describe a unified theory of everything, a quantum-mechanical theory that encompasses all forces and all matter.<br />
<br />
In 1935, Albert Einstein, Boris Podolsky and Nathan Rosen came up with the idea of quantum entanglement to explain why quantum particles don't have fixed values for their properties until they are observed. Quantum entanglement is the effect in which the quantum states of two or more objects are linked together and must be described with reference to each other, even if the individual objects are spatially separated. Einstein famously called this 'spooky action at a distance'.<br />
<br />
When it was finally possible to carry out the physical quantum entanglement experiment in the early 1980s, it was found that indeed there was an instantaneous faster-than-light action at a distance between once-linked photons, and presumably between once-linked particles.<br />
<br />
If, as the Big Bang theory proposes, all particles that now exist originated from a common point when the universe began, does that mean all particles in the universe are connected?<br />
<br />
As researchers, scientists, metaphysicists and mystics the world over investigate and postulate particle and conscious connectivity, the internet has provided the platform for the explosion of interconnecting phenomena such as Facebook, Twitter, LinkedIn and MySpace. <br />
<br />
In what we could term 'social entanglement', applications such as Facebook and Twitter enable the mirroring of connectivity behaviours that scientists are investigating, witnessing and trying to understand in the quantum and string world since the early 1900s.<br />
<br />
We reach out. <br />
<br />
We bond with friends and strangers via status updates, tweets and links. The tendrils of those thoughts and feelings we choose to share spread out and curl around our followers and friends. <br />
<br />
We in turn are gripped by the words of those whom we follow and friend. <br />
<br />
Our entry into each others' lives is elegant, simple and seamless. <br />
<br />
Then we become completely immersed in, and addicted to, mutual dramas, trending topics and what's on our respective breakfast menus.<br />
<br />
It seems that via this growing social entanglement, our six degrees of separation are becoming more like six minutes of connectedness, or even six seconds of unification.<br />
<br />
Is our intention and desire to become more interconnected with our fellow human beings actually affecting the weird quantum interconnectivity behaviours that physicists are observing?<br />
<br />
Or is our growing understanding of the quantum world leading us to realise that we are, in fact, all connected? <br />
<br />
Which is the cause, and which is the effect? <br />
<br />
What do you think?<br />
<br />
<br />
Whatever your answer, mind your language (and your thought experiments).<br />
 
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    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/33-Accidental-death-now-available-at-your-local-bank.html" rel="alternate" title="Accidental death now available at your local bank" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-08-21T10:28:39Z</published>
        <updated>2009-10-21T08:36:25Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=33</wfw:comment>
    
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/4-Copywriting-that-sells" label="Copywriting that sells" term="Copywriting that sells" />
            <category scheme="http://www.wordsworx.com/categories/22-Effective-headlines" label="Effective headlines" term="Effective headlines" />
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        <id>http://www.wordsworx.com/archives/33-guid.html</id>
        <title type="html">Accidental death now available at your local bank</title>
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                <img src="http://www.wordsworx.com/uploads/WestpacAccidentalDeath400x550.jpg " alt="roll up! roll up! accidental death available here now!" /><br />
<br />
Is my bank diversifying? <br />
<br />
Or is someone out to get me?<br />
<br />
Recently, I received this 'Westpac Accidental Death Application Form' in the mail.<br />
<br />
Has anyone taken up this (rather resistible) offer?<br />
<br />
Proof, yet again, that it pays to look critically at your headlines and brochures, and how you word your offer.<br />
<br />
(I declined this one.)<br />
<br />
<br />
Remember to mind your language, especially if you're un-dead.<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/32-Ambiguous-language-may-stifle-expression-the-Irish-blasphemy-conundrum.html" rel="alternate" title="Ambiguous language may stifle expression: the Irish blasphemy conundrum" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-07-22T11:37:14Z</published>
        <updated>2009-10-21T08:37:02Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=32</wfw:comment>
    
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
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            <category scheme="http://www.wordsworx.com/categories/20-Innovation" label="Innovation" term="Innovation" />
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        <id>http://www.wordsworx.com/archives/32-guid.html</id>
        <title type="html">Ambiguous language may stifle expression: the Irish blasphemy conundrum</title>
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                This blog is about language, not politics. Political behaviour that uses ambiguous language to curtail the use of language, however, definitely gets my attention.<br />
<br />
Ireland's politicians have seen fit to introduce a new crime of blasphemous libel to replace the Defamation Act of 1961. <br />
<br />
Many articles already discuss it <a href="http://www.spiked-online.com/index.php/site/article/7171/" title="Spiked Online article" target=_blank>here</a>, <a href="http://www.independent.ie/national-news/libel-and-blasphemy-bill-passed-by-the-dail-1813479.html" title="Irish Independent article" target=_blank>here</a> and <a href="http://www.irishtimes.com/newspaper/opinion/2009/0501/1224245748066.html" title="Minister Ahern's article, Irish Times" target=_blank>here</a>.<br />
<br />
Please bear with me while I offer you the short, sharp version. <br />
<br />
Article 40.6.1.i of Ireland's Constitution protects freedom of speech for its citizens as follows: <em>'The State guarantees liberty for the exercise of the following rights, subject to public order and morality: The right of the citizens to express freely their convictions and opinions.'</em> <br />
<br />
It qualifies this freedom of speech with the imposition of an obligation to implement the constitutional offence of blasphemy: <em>'The publication or utterance of blasphemous, seditious, or indecent matter is an offence which shall be punishable in accordance with law.'</em><br />
<br />
(Although the Defamation Act of 1961 fulfilled those obligations, offering up to seven years in prison and a hefty fine, only one blasphemy action was ever taken in the State since the introduction of the 1937 Constitution.)<br />
<br />
Ireland's Minister for Justice, Dermot Ahern, has just repealed the Defamation Act. In doing so, however, he has had to satisfy the constitutional obligation. <br />
<br />
And he has, in fine style. <br />
<br />
Blasphemy now has its own special place in Irish law. The fresh, crispy Defamation Bill introduces a new crime of blasphemous libel. Although not punishable by imprisonment, fines of up to €25,000 may be imposed on offenders. <br />
<br />
So, Minister Ahern has replaced draconian legislation required by the Constitution with slightly less draconian, more sweetly tweaked legislation. <br />
<br />
Are you still with me? Good.<br />
<br />
Minister Ahern has offered reassurances about Ireland's freshly polished rod of blasphemy. <br />
<br />
He says that the revised provision would require at least three elements to be present: the material would have to be grossly abusive or insulting in matters held sacred by a religion; it must actually cause outrage among a substantial number of adherents of that religion; and there must be intent to cause such outrage. Such intent was not previously required.<br />
<br />
The problem I see here is that successful prosecution of a case of blasphemy may hinge on proving or disproving the existence of some of these elements. That will rely on construal of meanings, behaviour and intention. Where there's interpretation, there's ambiguity. <br />
<br />
And there's the conundrum: the possibility of using language cleverly in a court case to prove that inciteful language was used with blasphemous intent. This clever use of language may be the sword on which true freedom of expression falls.<br />
<br />
If I'm afraid of breaking a law that doesn't allow me to say what I think or feel, does this not contravene my basic rights as a human being to express myself? <br />
<br />
If I insult someone's religious beliefs – reprehensible as it may be – does my insult damage their beliefs? <br />
<br />
It may incite heated debate, but you could argue that contained prejudices are even more dangerous than those expressed in language. <br />
<br />
Of course, this whole issue could have been neatly sidestepped with a more considered, logical and democratic approach. Minister Ahern could simply have held a referendum and asked the people of Ireland if they thought the aforesaid draconian constitutional requirement should be removed altogether. <br />
<br />
Minister Ahern decided not to, however, because it was "a costly and unwarranted diversion".<br />
<br />
As human beings, each of us is responsible for our own actions and our own thoughts, which ultimately emanate from our beliefs. <br />
<br />
Language is a vital way for us to communicate those thoughts and beliefs; via language we may even be convinced to change them.<br />
<br />
Any attempt to legislate people's use of language is akin to attempting to control their thoughts and beliefs. It limits healthy debate, restricts robust discussion and creates a level of resentment and fear. <br />
<br />
In the words of Benjamin Franklin: <blockquote>'Without Freedom of thought, there can be no such Thing as Wisdom; and no such thing as public Liberty, without Freedom of speech.'</blockquote><br />
Remember to mind your language and what you say and write (particularly if you live in Ireland).<br />
<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/31-Blogs,-Facebook-and-Twitter-the-new-e-pulpits.html" rel="alternate" title="Blogs, Facebook and Twitter: the new e-pulpits?" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-05-04T12:58:56Z</published>
        <updated>2009-10-21T08:25:03Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=31</wfw:comment>
    
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        <id>http://www.wordsworx.com/archives/31-guid.html</id>
        <title type="html">Blogs, Facebook and Twitter: the new e-pulpits?</title>
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                I browse many websites. <br />
<br />
I read many blogs. <br />
<br />
And I'm definitely a Facebook and Twitter fan. <br />
<br />
Via Twitter and Facebook, you can tell your followers and friends what you're doing, thinking or feeling in a particular moment. (A friend of mine once described a tweet as a 'brain fart'.) <br />
<br />
Social networking sites are fun. They create a sense of online community and shared interests, and it's exciting to be part of stimulating and ultra-topical e-conversations. <br />
<br />
Twitter is a particularly interesting phenomenon. <br />
<br />
Many personal development and marketing identities use Twitter's 140-character long update box to share words of wisdom and perspectives on life. <br />
<br />
The reason? To offer value to their followers. And they can kill two birds with one stone (sorry, Twitter bird!) by linking their tweets to their Facebook status.  <br />
<br />
I've found it fascinating to observe how some of the people I follow on Twitter – including some of the personal development 'gurus' – have started to sound like self-important preachers and evangelists.<br />
<br />
Is it because of the language they're using? <br />
<br />
Or is it me? <br />
<br />
Am I not open-minded enough to hear the messages without sermonising overtones?<br />
<br />
Am I particularly sensitive and over-exposed? <br />
<br />
In fact, I believe it's simply about context.<br />
<br />
Many of the great 'quotable quotes' we know and love came from memorable, significant speeches and transformational writings.  <br />
<br />
Twitter, however, is a 140-character e-pulpit with no room for a background story or how a particular life lesson was learned. <br />
<br />
Communicating this way via social networking sites – and via Twitter in particular – is not conducive to providing a context. Of course there's room to include a link to the full story. It just doesn't work in isolation.<br />
<br />
These pearls of wisdom have become like annoying rough stones in my shoe. <br />
<br />
So I'll just unfollow, unfriend or unplug. <br />
<br />
Because of course it's not you. It's me.<br />
<br />
What do you think? <br />
<br />
<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/30-Risk-management-a-risky-business.html" rel="alternate" title="Risk management: a risky business" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-03-20T07:08:02Z</published>
        <updated>2009-10-21T08:31:53Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=30</wfw:comment>
    
        <slash:comments>0</slash:comments>
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            <category scheme="http://www.wordsworx.com/categories/25-Inceptu" label="Inceptu" term="Inceptu" />
            <category scheme="http://www.wordsworx.com/categories/20-Innovation" label="Innovation" term="Innovation" />
            <category scheme="http://www.wordsworx.com/categories/26-Innovation-Mentor" label="Innovation Mentor" term="Innovation Mentor" />
            <category scheme="http://www.wordsworx.com/categories/16-Robert-Rath" label="Robert Rath" term="Robert Rath" />
    
        <id>http://www.wordsworx.com/archives/30-guid.html</id>
        <title type="html">Risk management: a risky business</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
            <div xmlns="http://www.w3.org/1999/xhtml">
                Many a success - both business and personal - has resulted because of embracing risk rather than fearing failure.<br />
<br />
In his recent post <a href="http://www.innovation-mentor.com/archives/29-What-Does-Risk-Management-Mean-to-Your-Business.html" title="What does risk management mean to your business?">What does risk management mean to your business?</a>, Robert Rath discusses how innovation can flourish in an environment where risks are taken as well as managed. <br />
<br />
Go to <a href="http://www.innovation-mentor.com" title="http://www.innovation-mentor.com">http://www.innovation-mentor.com </a>now and risk sharing your thoughts.<br />
<br />
<br />
Remember to mind your risky language.<br />
<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/29-Obamas-inauguration-speech-a-study-in-musicianship,-speech-craft-and-delivery.html" rel="alternate" title="Obama's inauguration speech: a study in musicianship, speech craft and delivery" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-03-12T01:17:00Z</published>
        <updated>2009-10-21T08:28:08Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=29</wfw:comment>
    
        <slash:comments>1</slash:comments>
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            <category scheme="http://www.wordsworx.com/categories/23-Barack-Obama" label="Barack Obama" term="Barack Obama" />
            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/4-Copywriting-that-sells" label="Copywriting that sells" term="Copywriting that sells" />
            <category scheme="http://www.wordsworx.com/categories/22-Effective-headlines" label="Effective headlines" term="Effective headlines" />
            <category scheme="http://www.wordsworx.com/categories/8-Marketing-communications" label="Marketing &amp; communications" term="Marketing &amp; communications" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
    
        <id>http://www.wordsworx.com/archives/29-guid.html</id>
        <title type="html">Obama's inauguration speech: a study in musicianship, speech craft and delivery</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
            <div xmlns="http://www.w3.org/1999/xhtml">
                I attended a <a href="http://www.raconteurs.org.au/" title="Raconteurs Toastmasters Club" target=_blank>Toastmasters </a>meeting this evening where we watched a recording of Barack Obama giving his inauguration speech. <br />
<br />
This cleverly crafted speech was beautifully structured, emotionally charged and riddled with rhetoric. <br />
<br />
No matter how inspirational a speech is, however, it will soar or sink on its delivery. <br />
<br />
And how Obama delivered. His thoughtful pauses, body language and considered gravitas rendered his words powerful and sincere. <br />
<br />
I was particularly intrigued and fascinated by the musicianship of the speech. (That's only because I'm a musician with a language hang-up, or a wordsmith with a musical hang-up, depending on the situation.)<br />
<br />
The dynamics of a piece of music are created with strategic silences, which highlight the beauty of the individual notes being played or sung.<br />
<br />
In the same way, orchestrating the right combination of silence and sound add light, shade and glorious colour to a speech.<br />
<br />
Obama's wonderfully rhythmic cadences, intonation and silences combined beautifully with simple, powerful words to bring us an inauguration speech to remember.<br />
<br />
No matter what your particular political persuasion is, one thing is certain: Obama is a master orator and a dignified performer. <br />
<br />
What a welcome change from the previous incumbent.<br />
<br />
<br />
Remember: mind your language - and your silences.<br />
<br />
<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/28-Revelationary-statements.html" rel="alternate" title="Revelationary statements" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-02-18T00:30:00Z</published>
        <updated>2009-10-21T08:27:27Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=28</wfw:comment>
    
        <slash:comments>4</slash:comments>
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/4-Copywriting-that-sells" label="Copywriting that sells" term="Copywriting that sells" />
            <category scheme="http://www.wordsworx.com/categories/22-Effective-headlines" label="Effective headlines" term="Effective headlines" />
            <category scheme="http://www.wordsworx.com/categories/7-Jennifer-Liston-copywriter" label="Jennifer Liston: copywriter" term="Jennifer Liston: copywriter" />
            <category scheme="http://www.wordsworx.com/categories/8-Marketing-communications" label="Marketing &amp; communications" term="Marketing &amp; communications" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
            <category scheme="http://www.wordsworx.com/categories/9-Wordsworx" label="Wordsworx" term="Wordsworx" />
    
        <id>http://www.wordsworx.com/archives/28-guid.html</id>
        <title type="html">Revelationary statements</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
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                The other day my lovely friend Michelle T and I were talking about new business ideas and catalysts of change. She asked me about my turning point; what had caused me to change how I operate, resulting in what is now a growing copywriting, communications and marketing business?<br />
<br />
I remember the moment well. <br />
<br />
The statement that stopped me in my tracks was not a particularly sophisticated one unlike, for example:<br />
 <br />
'Success is the sum of small efforts, repeated day in and day out' (Robert Collier)<br />
<br />
'People rarely succeed unless they have fun in what they are doing' (Dale Carnegie)<br />
<br />
or even the funky<br />
<br />
'Maintain an attitude of gratitude' (Wallace Wattles, <em>Science of Getting Rich</em>).<br />
<br />
It was simply this:<br />
<br />
'If you keep doing the same thing, you'll keep getting the same results.' <br />
<br />
Yes I know: although it's true, it doesn't sound particularly cool or clever. <br />
<br />
This statement, however, was the one that opened my eyes and rattled my cage of lethargy. <br />
<br />
I realised that continuing to sit at my desk – reading, absorbing, thinking, but not taking action or changing my behaviour – might increase my level of knowledge, but wasn't going to introduce me to new clients or create a profitable business. <br />
<br />
Sometimes it's the short, sharp messages that have the most profound impact. <br />
<br />
You just have to be ready to hear them.<br />
<br />
What's <em>your </em>revelationary statement? Please share in the comments box!<br />
<br />
<br />
Remember to mind your language – and listen out for those revelationary statements!<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/26-The-rebranding-of-Adolf-Hitler.html" rel="alternate" title="The rebranding of Adolf Hitler" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2009-01-19T11:59:10Z</published>
        <updated>2009-10-21T08:28:41Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=26</wfw:comment>
    
        <slash:comments>0</slash:comments>
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            <category scheme="http://www.wordsworx.com/categories/21-Branding" label="Branding" term="Branding" />
            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/8-Marketing-communications" label="Marketing &amp; communications" term="Marketing &amp; communications" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
    
        <id>http://www.wordsworx.com/archives/26-guid.html</id>
        <title type="html">The rebranding of Adolf Hitler</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
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                A recent story about a three-year old boy in the USA whose parents had named him Adolf Hitler Campbell got me thinking about branding. (Read about it <a href="http://abcnews.go.com/US/story?id=6648877&page=1" target=_blank>here</a>.) <br />
<br />
This little boy originally made the news when a cake shop refused to supply a cake with 'Happy Birthday Adolf Hitler' written on it. <br />
<br />
A name is just a name, isn't it? <br />
<br />
Apparently not when it's the name of the leader of the Nazi movement, a name that evokes memories of intolerance, hatred and genocide, a name wrapped in layers of anger, grief, fear and distress. <br />
<br />
The situation is compounded by the fact that the boy's younger sisters – JoyceLynn Aryan Nation Campbell and Honszlynn Hinler Jeannie Campbell – are named after high-ranking Nazi officers. <br />
<br />
In their attempt to bestow 'uniqueness', the father said he named his son after Adolf Hitler because he liked the name and because "no one else in the world would have that name". <br />
<br />
In marketing, branding is a long-term proposition. And your name – like it or not – is your very own brand. <br />
<br />
Now, the beliefs of the family in question and their wisdom in choosing such names for their offspring are not central to my post here. As an aside, many people believe that the name you are given at birth is vital to the person you will become, but again, this belief is not part of my discussion.<br />
<br />
I am curious about the challenge this child will face, lumbered with this brand. <br />
<br />
"They're just names, you know," his father told the <em>Express-Times </em>newspaper. "Yeah, they (Nazis) were bad people back then. But my kids are little. They're not going to grow up like that." <br />
<br />
During a recent marketing workshop I attended, presenter <a href="http://www.makridmarketing.com/" title="Marc Makrid's website">Marc Makrid</a> advocated the following: "You are the custodian of your brand, so be uncompromising in protecting its integrity".<br />
<br />
For little Adolf, the gauntlet is cast. He will have to confront and break though the negative connotations of his name, and build a whole new story. <br />
<br />
Or else abandon the brand, and choose his own.<br />
<br />
<br />
Remember to mind your language, whatever your name. 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/25-What-a-bad-remake-of-a-good-movie-can-teach-us-about-headlines.html" rel="alternate" title="What a bad remake of a good movie can teach us about headlines" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2008-12-28T06:02:05Z</published>
        <updated>2009-10-21T08:29:24Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=25</wfw:comment>
    
        <slash:comments>2</slash:comments>
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/4-Copywriting-that-sells" label="Copywriting that sells" term="Copywriting that sells" />
            <category scheme="http://www.wordsworx.com/categories/22-Effective-headlines" label="Effective headlines" term="Effective headlines" />
            <category scheme="http://www.wordsworx.com/categories/8-Marketing-communications" label="Marketing &amp; communications" term="Marketing &amp; communications" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
    
        <id>http://www.wordsworx.com/archives/25-guid.html</id>
        <title type="html">What a bad remake of a good movie can teach us about headlines</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
            <div xmlns="http://www.w3.org/1999/xhtml">
                <a href="http://www.innovation-mentor.com" title="One of Robert's websites">Robert</a> and I love a good 'ripping yarn', which is why we were really looking forward to seeing the remake of the 1951 classic sci-fi film 'The day the Earth stood still'. <br />
<br />
But it didn't deliver. In a big way.<br />
<br />
It should have been renamed 'The day no-one really understood why the Earth stood still'.<br />
<br />
<strong>SPOILER ALERT: stop reading this now if you intend to watch the movie!</strong><br />
<br />
The nub of the original version is this: an alien called Klaatu lands on Earth and wants to address a group of world leaders to warn them that if the people of Earth threaten to extend their violence into space, Earth will be destroyed. <br />
<br />
Klaatu demonstrates that the aliens have the power to fulfil this threat by bringing the world to a standstill. All machinery, transport, and electricity are shut down. Because Klaatu has already warned a group of the world's leading scientists and his warning has been broadcast, all human beings witness proof of the aliens' power to follow through on their threat. <br />
<br />
Unfortunately the remake glosses over this point and completely underplays the movie title's promise. Yes, Klaatu explains to the protagonists about impending disaster. However, Klaatu doesn't address world leaders, nor does he explain to humankind the reason for his visit. So when the aliens cause the Earth to stand still in the remake, it's incidental. Human beings wouldn’t understand the significance or relevance of the event.<br />
<br />
You may be asking why I'm complaining about a disappointingly bad remake of a science fiction movie. <br />
<br />
My point is this: if you have an intriguing headline or promise, you'd better deliver.<br />
<br />
If you insist on tantalising your prospects with a headline oozing promise and curiosity, you'd better be sure that you explain yourself and the reason why – and you'd better make certain that the explanation has everything to do with the headline.<br />
<br />
Otherwise you'll disappoint and frustrate the hell out of your clientele!<br />
<br />
<br />
Remember to mind your language (especially if you're an alien).<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/24-Go-ahead-judge-a-book-by-its-cover.html" rel="alternate" title="Go ahead: judge a book by its cover" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2008-12-06T01:19:44Z</published>
        <updated>2009-10-21T08:32:14Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=24</wfw:comment>
    
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/4-Copywriting-that-sells" label="Copywriting that sells" term="Copywriting that sells" />
            <category scheme="http://www.wordsworx.com/categories/22-Effective-headlines" label="Effective headlines" term="Effective headlines" />
            <category scheme="http://www.wordsworx.com/categories/7-Jennifer-Liston-copywriter" label="Jennifer Liston: copywriter" term="Jennifer Liston: copywriter" />
            <category scheme="http://www.wordsworx.com/categories/10-Poetry" label="Poetry" term="Poetry" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
            <category scheme="http://www.wordsworx.com/categories/24-White-Wave-Press" label="White Wave Press" term="White Wave Press" />
            <category scheme="http://www.wordsworx.com/categories/9-Wordsworx" label="Wordsworx" term="Wordsworx" />
    
        <id>http://www.wordsworx.com/archives/24-guid.html</id>
        <title type="html">Go ahead: judge a book by its cover</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
            <div xmlns="http://www.w3.org/1999/xhtml">
                <!-- s9ymdb:6 --><img class="serendipity_image_left" width="269" height="398" style="float: left; border: 0px; padding-left: 5px; padding-right: 5px;" src="http://www.wordsworx.com/uploads/images/jennifer_book.jpg" alt="Irish poet Jennifer Liston signing her books at the recent launch of her second poetry collection. Woohoo!" />Some people concern themselves only with the content of a book. To them, it doesn’t matter what the book looks like. For these people, content is king. <br />
<br />
For others including me, however, it’s a different story.  <br />
<br />
What the book looks like matters just as much as what’s written inside. I collect books. I love first editions. I love books with a provenance, with a story attached. <br />
<br />
For example, one of my most prized books is an edition of Charles Dickens’ <em>The Old Curiosity Shop </em>which is signed by Florence Nightingale. <br />
<br />
When I set out to put together my second collection of poetry, <em>17 poems: one for every year of innocence</em>, I wanted it to be different from traditional poetry collections. <br />
<br />
I wanted to present the poems beautifully. I wanted the book to be hand bound. I wanted a gorgeous cover. I wanted a book that would be a delight to touch, hold and feel. I wanted it to be a trophy on a book shelf.<br />
<br />
And if people liked the poetry inside, well, that’d be a bonus!<br />
<br />
<em>17 poems: one for every year of innocence </em>is a limited edition: there are only 150 printed in this particular design and format. This adds to the special feel of the book. <br />
<br />
The other unusual aspect of the book is that each volume includes a CD of me reading the poems. This adds another dimension to the experience and helps to make poetry more accessible to those who are more 'auditory' than 'visual'.<br />
<br />
The saying ‘don’t judge a book by its cover’ does not apply here. Please feel completely free to judge it by its cover.<br />
<br />
<br />
And remember: mind your language!<br />
 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/23-Why-being-a-poet-will-NOT-get-you-sales!.html" rel="alternate" title="Why being a poet will NOT get you sales!" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2008-11-24T15:09:00Z</published>
        <updated>2009-10-21T08:32:28Z</updated>
        <wfw:comment>http://www.wordsworx.com/wfwcomment.php?cid=23</wfw:comment>
    
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/4-Copywriting-that-sells" label="Copywriting that sells" term="Copywriting that sells" />
            <category scheme="http://www.wordsworx.com/categories/22-Effective-headlines" label="Effective headlines" term="Effective headlines" />
            <category scheme="http://www.wordsworx.com/categories/7-Jennifer-Liston-copywriter" label="Jennifer Liston: copywriter" term="Jennifer Liston: copywriter" />
            <category scheme="http://www.wordsworx.com/categories/8-Marketing-communications" label="Marketing &amp; communications" term="Marketing &amp; communications" />
            <category scheme="http://www.wordsworx.com/categories/10-Poetry" label="Poetry" term="Poetry" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
            <category scheme="http://www.wordsworx.com/categories/24-White-Wave-Press" label="White Wave Press" term="White Wave Press" />
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        <id>http://www.wordsworx.com/archives/23-guid.html</id>
        <title type="html">Why being a poet will NOT get you sales!</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
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                If poetry bored you to tears in high school, there’s probably a really good reason. <br />
<br />
At <a href="http://www.tednicholas.com" target=_blank title="Ted Nicholas's website">Ted Nicholas's </a>Dream Information Publishing Seminar recently, I was wrestling with the idea of how to make poetry publishing profitable. <br />
<br />
I have just published my second collection of poetry, <em>17 poems: one for every year of innocence</em>. (Ginninderra Press published my first collection, <em>Exposure</em>, in 2003.)<br />
<br />
As I listened to Ted speak about the importance of getting into an emotional state conducive to writing compelling copy, I started to compare the poetry writing and copywriting processes.<br />
<br />
They’re similar, but different. <br />
<br />
Let me explain. <br />
<br />
Usually I write short poems with layers of meaning and emotion, because of course I write poems (or songs) about an experience, a moment or an event which affected me in some way. I’m baring my soul, and if I’ve touched on a universal theme in the process, then there’s a chance that readers may connect and empathise with my experience.<br />
<br />
When I write marketing and sales copy, I write emotional and passionate words that will move, touch and inspire the prospect/reader. I set out to create that empathy on purpose.<br />
<br />
The major difference between them is the intention. <br />
<br />
As a poet, I write for myself. I suppose you could call it self-indulgent. I absolutely need to write. It’s a kind of purging. The words shoot out from my soul in some inexplicable, out-of-control trajectory, splattering all over the page. Sometimes I have to clean them up and make them more presentable. With a bit of luck, those who read my poem may find that it resonates with them. When I’m writing a poem, however, that’s the last thing on my mind.<br />
<br />
With copywriting, it’s a different story. I write with the reader completely in mind. I sit down with this prospect, who has some desperate want which I intend to satisfy. I then have a conversation with this person, identify all his/her fears, hopes and expectations, and propel him/her inevitably towards taking whatever action I’m suggesting.<br />
<br />
So, great poems create empathy <em>in spite of </em>the intention (or they don’t, in the case of those ones that bored you senseless at high school). <br />
<br />
Great sales copy creates empathy <em>because of </em>the intention. <br />
<br />
(Oh, and one pays more than the other.)<br />
<br />
<br />
Remember to mind your language – and your intentions!<br />
 
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    </entry>
    <entry>
        <link href="http://www.wordsworx.com/archives/22-Of-17-poems.html" rel="alternate" title="Of 17 poems" />
        <author>
            <name>Jennifer Liston</name>
                    </author>
    
        <published>2008-11-18T05:46:07Z</published>
        <updated>2009-10-21T08:33:13Z</updated>
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            <category scheme="http://www.wordsworx.com/categories/2-Compelling-words" label="Compelling words" term="Compelling words" />
            <category scheme="http://www.wordsworx.com/categories/10-Poetry" label="Poetry" term="Poetry" />
            <category scheme="http://www.wordsworx.com/categories/3-Powerful-language" label="Powerful language" term="Powerful language" />
            <category scheme="http://www.wordsworx.com/categories/24-White-Wave-Press" label="White Wave Press" term="White Wave Press" />
            <category scheme="http://www.wordsworx.com/categories/9-Wordsworx" label="Wordsworx" term="Wordsworx" />
    
        <id>http://www.wordsworx.com/archives/22-guid.html</id>
        <title type="html">Of 17 poems</title>
        <content type="xhtml" xml:base="http://www.wordsworx.com/">
            <div xmlns="http://www.w3.org/1999/xhtml">
                <!-- s9ymdb:4 --><img class="serendipity_image_left" width="256" height="256" style="float: left; border: 0px; padding-left: 5px; padding-right: 5px;" src="http://www.wordsworx.com/uploads/BookPromo256.jpg" alt="17 poems - Irish poet Jennifer Liston's second collection" />Although this post isn't about copywriting <em>per se</em>, it is about a style of writing that's special to me: poetry.<br />
<br />
I'm very excited that the Hon. Michael Atkinson MP, Attorney-General, Minister for Multicultural Affairs, will launch my second collection of poetry on the 4 December at the SA Writers' Centre here in Adelaide.<br />
<br />
Available now from White Wave Press, <em>17 poems: one for every year of innocence </em>is the first in a limited collection series.<br />
<br />
This collection is particularly special because each edition includes an audio/mp3 CD of me reading the 17 poems. The CD also contains bonus readings of two poems from my first poetry collection, <em>Exposure</em>, which was published by <a href="http://www.ginninderrapress.com.au/" target=_blank title="Ginninderra Press website">Ginninderra Press </a>in 2003. <br />
<br />
Only 150 imprints of <em>17 poems: one for every year of innocence </em>have been created. Each one is numbered individually. <br />
<br />
Each volume is printed on beautifully watermarked 190 gsm paper and exquisitely hand-bound by <a href="http://www.chasdorbindery.com.au/" target=_blank title="Chasdor Bindery, book-binding specialists in SA">Chasdor Bindery</a>, South Australia’s most reputable book-binding specialist. The blue sun linen hard cover is embossed in silver with handset type.<br />
<br />
This volume will make a delightful, unique gift to a friend, family member or loved one. <br />
<br />
For only $35 plus postage and handling, this limited edition collection and bonus audio CD is a fine-quality gift which is a delight to include on any bookshelf, and is a 'must-have' for every poetry lover and discerning reader.<br />
<br />
If you'd like more information about <em>17 poems: one for every year of innocence</em>, send an email to 17poems AT whitewavepress DOT com or visit <a href="http://whitewavepress.com" target=_blank title="White Wave Press website">White Wave Press</a>.<br />
<br />
I'm also thrilled that one of my poems was featured in the anthology <em>Poems in Perspex, Max Harris Poetry Award 2007</em>, which was launched at the SA Writers' Centre recently. That collection is available from <a href="http://www.lythrumpress.com.au/" target=_blank title="Lythrum Press website">Lythrum Press</a>.<br />
<br />
<br />
Remember, mind your language - even if it's poetry!  
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        </content>
        
    </entry>

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